[Translate] YouTube’s latest update is the most hated change in the seven-year history of the video-sharing website. The design change, which focuses on smaller fonts, and a mix of subscribers versus partner videos in the timelines of viewers, and other small changes like putting the video title at the bottom of the video and not the top of it as before,...
[Translate] Robert Kyncl, YouTube Global Head of Content, gave a great speech at MIPCON 2012 that’s very much like the one he gave at CES 2012 Las Vegas. The overall focus was that content is king and the cost barrier to entry for a content creator is lower than ever. In other words, you can produce a viral video without spending a dime and make a good...
[Translate] YouTube consistently makes it easier to determine how a YouTube Partner’s video sharing business is performing. When this vlogger became a YouTube Partner in 2008, and thus able to earn money from video traffic via Google AdSense, YouTube’s online ad placement system, there was no built-in system of data collection so I could fine-tune...
[Translate] Wow. PSY – GANGNAM STYLE (강남스타일), the music video from Korea, and from a rapper I’ve never heard of, gained over 19 million views. That’s 9 million more views than all of the videos on “AwesomenessTV” which raised $3.5 million in funding for its YouTube Channel. I have to admit it, I like the song. OK, I...
[Translate] Is the viral video dead? In installing an algorithm to favor “engagement” over clicks, and seemingly in response to the “Reply Girls” controversy, where two women specialized in making videos that were responses to the most popular videos on YouTube. The problem is that, in making this change, YouTube has damaged the dollar...
[Translate] A number of YouTube Partners, including this video blogger, have complained of a sudden and dramatic decrease in revenue starting in late December (though Zennie62′s decrease has not been as great as most). The place for the complaints, the YouTube Partner Forum, is packed with complaints like this one: Hello I am not a youtube “partner” but my youtube account is monetized and has been getting about 8 to 10k views consistently over the past month. I got 12k views on Sunday, and then the views declined...
[Translate] YouTube Videos Pull In Real Money – NYTimes.com: “Making videos for YouTube — for three years a pastime for millions of Web surfers — is now a way to make a living. One year after YouTube, the online video powerhouse, invited members to become “partners” and added advertising to their videos, the most successful users are earning six-figure incomes from the Web site. For some, like Michael Buckley, the self-taught host of a celebrity chatter show, filming funny videos is now a full-time job. Mr. Buckley...
[Translate] I’m writing this blog post to answer a question posed by Micha Sifry over at TechPresident and also to clear some glaring errors in what was an otherwise interesting article. Sifry write that she’s “thinking out loud about YouTube metrics, but doesn’t include all of the metrics. Sifry wants to know if there’s a relationship between the number of YouTube subscribers and viewership. The answer is it’s more complicated than that. But before I explain why, I need to clean up these problems in Sifry’s...
