[Tradutor] The social media infographic from the blog Learn Stuff below contains some really interesting data on the impact of social media on the American (U.S.) economy. But the premise of the infographic is questionable. It starts out with the idea that social media harms productivity. For example, it states that 22 percent of our time is spent on social...
[Tradutor] Flux RostrumIt’s clear that livestreaming, where a person can use a smartphone or computer, and a special software platform, to send out a live video to an audience over the Internet and mobile, is now part of the mainstream. There are a number of systems to use, from USTREAM to Qik.com, and others. But even with this proliferation of livestream...
[Tradutor] Social BroadcastingFor some reason, many new to Social Media act as though blogs don’t exist. While the number of blogs has not diminished, there’s a lot of anecdotal evidence to suggest that the vast majority of people who “do” social media, don’t have a blog of their own or contribute to a blog. (As an aside, if you’re...
[Tradutor] Jessica Levco This blogger and Social Media Doer saw an article called “10 signs you’re a social media jerk,” by Jessica Levco in PR Daily. After reading it, any real Social Media Doer is a jerk in her book, especially because all one has to do is meet one of the qualifications. Trouble is, the list seems to be based on her own prejudices...
[Tradutor] shopping twitterGood Social Media and restaurants involves a call-to-action. In other words, you have to use social media to get potential guests (note that I did not use the term “customers) to visit your eatery or shopping center. All too often a restaurant or retail marketing person will just stick a Twitter logo or a Facebook logo up and...
[Tradutor] Social Media Day is today! It’s the invention of the blog Mashable, and has taken on a following and actually became a happening as Mashable’s readership has grown. The website for the events is here and the Twitter hashtag is #smday There are events in 499 cities! Last year, I was in Atlanta, and posted this video from the event there: This...
[Tradutor] Pownce V. Twitter. What’s Pownce you ask? What’s fun about 2012 and the emergence of Social Media as both a term and an industry (remember when “New Media” was the preferred term about three years ago?) is the assumed permanence of some platforms and because so many people have entered the space that are in it because it’s popular to be here. But there was a time, in this Galaxy, not too many years ago, when that wasn’t the case. It was 2007, and Twitter was a one-year-old company...
[Tradutor] Hope Solo, the soccer star who’s active on Twitter and headed the London 2012 Olympics, should take note. The results of an interesting study reveal that viewers of the 2012 Olympics plan to use social media to communicate what they think about the action they see. All of this comes from “2012 Taylor Consumer Engagement Survey: Social...
[Tradutor] “Social Media Ad Trust Grows; Old Media Ad Trust Shrinks?” That’s right. According to a number of sources, as more and more people go online trust in social media ads, generally presented in the framework of frank conversations about the companies and people they’re about, are more trusted than their print and television counterparts. Moreover, activity on social media sites about television is now a common measure with some TV execs, like CW President Mark Pedowitz, who told The Hollywood Reporter...
[Tradutor] Turntable Logo Ok, a full disclosure. I discovered Turntable.fn via a blog post that was linked to by my friend Davey D on Facebook. So this is a friend using social media, leading me to a new social media platform that’s accused of helping to kill the record industry itself. That means Davey D killed the record industry. What’s turntable.fm?...
[Tradutor] Twitter reports that the last three minutes of Super Bowl XLVI set a new Twitter Tweets per Second record with 10,000. That beat Tim Tebow’s now-short-lived record of 9,420 tweets-per-second after the Broncos win against The Steelers in the AFC Wildcard Playoff Game. It tops Beyonce’s Baby Bump at the 2011 MTV Video Music Awards which was 8,868. It’s over twice the 4,064 tweets-per-second for Super Bowl XLV in 2011. It’s almost double the tweets per second during the Japan Earthquake of...
[Tradutor] Atlanta, Georgia – As regular readers of my blog know, I travel back and forth between Atlanta and Oakland. Mom is here, and much of my occupational and personal life is in Oakland. At first, I really didn’t know anyone, and being 40 miles outside the city makes it harder still to meet folks. Fortunately my involvement in Comcast’ Atlanta Vid Blogger Nation and getting to know a number of people in Atlanta’s growing social media culture have helped. Social media connects people. Without it, I...
