[Translate] Hotel Finn, a newly-renovated hotel in Helsinki, Findland, gets social media; seeks bloggers! Regular readers of this space know that this blogger has made sponsorship agreements with hotel brands in the recent past and tied to events like Comic Con or the NFL Draft. The idea is to produce video content about that event, and install mention of that hotel brand in each video and blog, and also to make content about that hotel brand during the stay. For the brands that participated in this – Small Luxury Hotels of...
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[Translate] Social Broadcasting Since 2010 this blogger has developed a method of promoting hotels as an event is being covered. Brings a lot of value to the hotel, and for the price of a few room nights, the resulting exposure lasts beyond the period of the convention covered. The original version of this post was installed two years ago at The San Francisco Chronicle with the keywords “digital media” in the title and first paragraph, so, given that “social media” has all but replaced “digital media”...
[Translate] Kennesaw Mountain High School in Kennesaw, GA was the focus of a Twitter-based threat that caused the school to be on a security alert Thursday and Friday. But a look at the situation by Zennie62.com didn’t reveal one smoking gun Twitter-tweet, but did find a lot of tweets referring to the possible occurrence of a shooting Friday night, and...
[Translate] The 2012 London Olympics is history, but not so much that we can’t look back and gain a better understanding of who was tops in social media during the event. An infographic developed by Banyan Branch.com provides what just may be the definitive breakdown of social media stars at the UK presentation of the 2012 Summer Olympics. The stars were...
[Translate] The social media infographic from the blog Learn Stuff below contains some really interesting data on the impact of social media on the American (U.S.) economy. But the premise of the infographic is questionable. It starts out with the idea that social media harms productivity. For example, it states that 22 percent of our time is spent on social...
[Translate] Social Media has exploded, no doubt, but Pew Research gives us a great idea of just how much it’s become a part of our daily lives. According to its newly released study called Social Media and Political Engagement, 60 percent of adults uses social media, and of that, 66 percent use it to express political ideology in some way. That explains...
[Translate] YouTube If you’re a YouTube Partner, or even just a person uploading a video to YouTube, you may find yourself the victim of firms like the so-called “BMVEntertainment.” This blogger did, but is fighting back. “BMVEntertainment” just today filed a copyright claim against my video called “Cleveland RTA Bus Driver...
[Translate] Flux RostrumIt’s clear that livestreaming, where a person can use a smartphone or computer, and a special software platform, to send out a live video to an audience over the Internet and mobile, is now part of the mainstream. There are a number of systems to use, from USTREAM to Qik.com, and others. But even with this proliferation of livestream...
[Translate] That’s what happened. Famed actress and singer Miley Cyrus was tweeting about Pheed (a new Los Angeles-based social network started by China-based internet entrepreneur O.D. Kobo) she joined, so this blogger followed the link from one of her tweets. This one… I just opened my Pheed channel, check it out pheed.com/MileyCyrus1 —...
[Translate] Social BroadcastingFor some reason, many new to Social Media act as though blogs don’t exist. While the number of blogs has not diminished, there’s a lot of anecdotal evidence to suggest that the vast majority of people who “do” social media, don’t have a blog of their own or contribute to a blog. (As an aside, if you’re...
[Translate] Jessica Levco This blogger and Social Media Doer saw an article called “10 signs you’re a social media jerk,” by Jessica Levco in PR Daily. After reading it, any real Social Media Doer is a jerk in her book, especially because all one has to do is meet one of the qualifications. Trouble is, the list seems to be based on her own prejudices...
[Translate] shopping twitterGood Social Media and restaurants involves a call-to-action. In other words, you have to use social media to get potential guests (note that I did not use the term “customers) to visit your eatery or shopping center. All too often a restaurant or retail marketing person will just stick a Twitter logo or a Facebook logo up and...
