You Are Browsing ‘social media marketing’ Category

Kennesaw Mountain High School in Kennesaw, GA was the focus of a Twitter-based threat that caused the school to be on a security alert Thursday and Friday. But a look at the situation by Zennie62.com didn’t reveal one smoking gun Twitter-tweet, but did find a lot of tweets referring to the possible occurrence of a shooting Friday night, and in connection with a school sports game. School officials placed this note on the Kennesaw Mountain High School website: We are aware of the statements on Twitter regarding a possible situation...

The 2012 London Olympics is history, but not so much that we can’t look back and gain a better understanding of who was tops in social media during the event. An infographic developed by Banyan Branch.com provides what just may be the definitive breakdown of social media stars at the UK presentation of the 2012 Summer Olympics. The stars were Michael Phelps, Usan Bolt, and Gabrielle Douglas, and in order of the “most talked about” athletes. (You mean Hope Solo wasn’t in the top three?) Meanwhile, the most talked...

The social media infographic from the blog Learn Stuff below contains some really interesting data on the impact of social media on the American (U.S.) economy. But the premise of the infographic is questionable. It starts out with the idea that social media harms productivity. For example, it states that 22 percent of our time is spent on social media. It claims that people spend two-and-a-half times more time on Facebook than exercising. And that 12 billion collective hours are spent online browsing social networks each day. But...

Social Media has exploded, no doubt, but Pew Research gives us a great idea of just how much it’s become a part of our daily lives. According to its newly released study called Social Media and Political Engagement, 60 percent of adults uses social media, and of that, 66 percent use it to express political ideology in some way. That explains why this blogger gets the occasional testy Twitter tweet from some couch potato conservative (defined as a person who has no concrete reason for being conservative other than what they hear...

If you’re a YouTube Partner, or even just a person uploading a video to YouTube, you may find yourself the victim of firms like the so-called “BMVEntertainment.” This blogger did, but is fighting back. “BMVEntertainment” just today filed a copyright claim against my video called “Cleveland RTA Bus Driver Hits Girl, Gets Suspended.” This one: It has been seen over 100,000 times as of this writing. “BMVEntertainment” was not the person on the bus, and parts of the video have been...

It’s clear that livestreaming, where a person can use a smartphone or computer, and a special software platform, to send out a live video to an audience over the Internet and mobile, is now part of the mainstream. There are a number of systems to use, from USTREAM to Qik.com, and others. But even with this proliferation of livestream platforms, there’s still confusion on what to use. Occupy Wall Street and the Occupy Movement have shown the way in how effective livestreaming can be. Riots, police beatings, and demonstrations...

That’s what happened. Famed actress and singer Miley Cyrus was tweeting about Pheed (a new Los Angeles-based social network started by China-based internet entrepreneur O.D. Kobo) she joined, so this blogger followed the link from one of her tweets. This one… I just opened my Pheed channel, check it out pheed.com/MileyCyrus1 — Miley Ray Cyrus (@MileyCyrus) October 15, 2012 and joined Pheed. What’s Pheed? Pheed is best described as a social network with a central timeline – which reads like any other...

For some reason, many new to Social Media act as though blogs don’t exist. While the number of blogs has not diminished, there’s a lot of anecdotal evidence to suggest that the vast majority of people who “do” social media, don’t have a blog of their own or contribute to a blog. (As an aside, if you’re interested in learning about the history of blogs and blogging, check out Scott Rosenberg’s classic book called Say Everything. Here’s my video interview with Scott:) Indeed, this is a...

This blogger and Social Media Doer saw an article called “10 signs you’re a social media jerk,” by Jessica Levco in PR Daily. After reading it, any real Social Media Doer is a jerk in her book, especially because all one has to do is meet one of the qualifications. Trouble is, the list seems to be based on her own prejudices and not based on any real thought or logic. Let’s look at them, and I’ll explain: 1. Posting anonymous comments. If you’re going to contribute to a conversation, tell people who...

Good Social Media and restaurants involves a call-to-action. In other words, you have to use social media to get potential guests (note that I did not use the term “customers) to visit your eatery or shopping center. All too often a restaurant or retail marketing person will just stick a Twitter logo or a Facebook logo up and think they’re using a state-of-the-art Social Media approach, when they’re not. Take this May 2011 video made at San Francisco’s Westfield Village Shopping Center. The problem was the managers...

Zennie Abraham, known as Zennie62, was invited to host the Tonya Hall Radio Show on KRCN Radio Colorado Network in Denver Boulder and Fort Collins on Wednesday, September 5th, at 11 AM EST – 8 AM PST. And since this blogger was credentialed to cover the Democratic National Convention, the show will be produced from Charlotte, and at the Marriott Reinanance SouthPark Hotel. The show, which this blogger has been a frequent guest on many times, focuses on what Tonya calls “The Power of Social Media” and how it can be...

Social Media Day is today! It’s the invention of the blog Mashable, and has taken on a following and actually became a happening as Mashable’s readership has grown. The website for the events is here and the Twitter hashtag is #smday There are events in 499 cities! Last year, I was in Atlanta, and posted this video from the event there: This year,...

Pownce V. Twitter. What’s Pownce you ask? What’s fun about 2012 and the emergence of Social Media as both a term and an industry (remember when “New Media” was the preferred term about three years ago?) is the assumed permanence of some platforms and because so many people have entered the space that are in it because it’s popular to be here. But there was a time, in this Galaxy, not too many years ago, when that wasn’t the case. It was 2007, and Twitter was a one-year-old company started by Evan...

Hope Solo, the soccer star who’s active on Twitter and headed the London 2012 Olympics, should take note. The results of an interesting study reveal that viewers of the 2012 Olympics plan to use social media to communicate what they think about the action they see. All of this comes from “2012 Taylor Consumer Engagement Survey: Social Media and the Olympic...

“Social Media Ad Trust Grows; Old Media Ad Trust Shrinks?” That’s right. According to a number of sources, as more and more people go online trust in social media ads, generally presented in the framework of frank conversations about the companies and people they’re about, are more trusted than their print and television counterparts. Moreover, activity on social media sites about television is now a common measure with some TV execs, like CW President Mark Pedowitz, who told The Hollywood Reporter “I had...

Social Media Platforms like Facebook are helping companies stay in touch with their customers and help them to solve their problems faster. In theory. ...

Ok, a full disclosure. I discovered Turntable.fn via a blog post that was linked to by my friend Davey D on Facebook. So this is a friend using social media, leading me to a new social media platform that’s accused of helping to kill the record industry itself. That means Davey D killed the record industry. What’s turntable.fm? It’s a New York-based social media platform that invites me to make a page, load songs onto it, then invite others to come into the room, listen to the song, rate, it, and add other music....

Twitter reports that the last three minutes of Super Bowl XLVI set a new Twitter Tweets per Second record with 10,000. That beat Tim Tebow’s now-short-lived record of 9,420 tweets-per-second after the Broncos win against The Steelers in the AFC Wildcard Playoff Game. It tops Beyonce’s Baby Bump at the 2011 MTV Video Music Awards which was 8,868. It’s over twice the 4,064 tweets-per-second for Super Bowl XLV in 2011. It’s almost double the tweets per second during the Japan Earthquake of 5,530, and the...

Atlanta, Georgia – As regular readers of my blog know, I travel back and forth between Atlanta and Oakland. Mom is here, and much of my occupational and personal life is in Oakland. At first, I really didn’t know anyone, and being 40 miles outside the city makes it harder still to meet folks. Fortunately my involvement in Comcast’ Atlanta Vid Blogger Nation and getting to know a number of people in Atlanta’s growing social media culture have helped. Social media connects people. Without it, I would not have...

What does Social Media Marketing mean to you? Well I was asked that question at the San Francisco Ad Tech conference and gave this answer, with a twist. ...