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Today’s Cyber Monday and at 4:18 EDT, it’s well underway and, unlike Black Friday, held last Friday, doesn’t have the limit of a closing time. But the question is, will Cyber Monday 2012 be better than Cyber Monday 2011? In 2011, this blogger wrote: While Cyber Monday was spreading thanks to a great PR campaign featuring mentions on local television, it was the emergence and growth of social media that fueled the spread of Cyber Monday as a true day and a habit. For all practical purposes, Cyber Monday’s level of...

As of this writing, Cyber Monday, which is the first Monday after Black Friday and focuses on promoting online retail, is almost over. According to Shop.org, online sales were projected to be 15 percent over that for 2010; some other sources said it would be as great as 30 percent over last year, when sales topped $1 billion. Whatever the exact figures are, it’s clear that the concept of Cyber Monday – to have one day devoted to buying via the Internet and now mobile devices, is a wild success. But what really is Cyber...