[Translate] Around the world IKEA is synonymous with cheap, trendy furniture. What’s behind the company’s success? Metro travelled to IKEA’s home country to meet CEO Mikael Ohlsson — in an IKEA store, of course. Ohlsson, a down-to-earth Swede who favors sweaters over business suits, started his IKEA career selling rugs. In fact, he says, education...
Author Archives: Elisabeth Braw
