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Super Bowl history: How the Super Bowl was born (Part 3 of 5)
The Star-Ledger – NJ.com
In this third installment of how the Super Bowl was born, Star-Ledger columnist emeritus Jerry Izenberg recounts how the American Football League led by Al Davis and the National Football League, led by Pete Rozelle engaged in an all out bidding war

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Source: NFL – Super Bowl Game News

Summary
Super Bowl history: How the Super Bowl was born (Part 3 of 5)The Star-Ledger - NJ.comIn this third installment of how the Super Bowl was born, Star-Ledger columnist emeritus Jerry Izenberg recounts how the American Football League led by Al Davis and the National Football League, led by Pete Rozelle engaged in an all out…

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