Apple has made a rare move into social media by buying Twitter-focused analysis company Topsy. The iPhone maker refused to reveal why it bought the start-up, which studies trends on Twitter to provide its clients with insights into users’ sentiments.
Apple buys Topsy to track TwitterFinancial Times
Apple Taps Into Twitter, Buying Social Analytics Firm TopsyWall Street Journal
Apple buys social media analytics firm Topsy LabsBBC News
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