BuzzEquity was created by SinoTech Group, and allows you to “listen to social media conversations in real-time from various social media channels like Twitter, Facebook, Blogs, News, Forums, Reviews and Video websites,” the company says on its website. It continues “These conversations provide valuable insights about your Brands value and position in the market.”
So what do these scores mean? SinoTech reports:
“A rating from 0-45 means “Building” – You have a social capital but it is in the lower range and requires efforts to gain higher values. 45-60 means “Established” where you typically have reasonable volumes of social conversation, some reach and passion with conversations having neutral to positive sentiment. 60-80 means “Authority” and represents brands with moderate to strong reach, passion and conversational sentiment values. 80-100 means “Influencer” where your brand has enviable strength, reach, sentiment and engagement factors. This normally shows a brand with highly active social media accounts.”
That’s what vexes me. A person or term that’s a Twitter Trend now should score better than 38, I would think. Otherwise, what’s the value of being a Twitter Trend? We all know it’s a mark of buzz worthiness.
Until we can get an answer on that, the question remains: who or what scores an 80 to 100?
It’s not Pepsi (58). It’s not the New York Times, where “NYTimes” yield’s a 49. Barack Obama’s a 46 – President Obama’s a 41. But First Lady Michelle Obama’s a 51. Katy Perry’s a 68, but not in the 80s or 100. Rihanna? She’s lower at 59. Justin Bieber? His score should be up there considering his Twitter Following, but it’s not – he’s at 58.
The problem is Buzz Equity lacks an overall BuzzTrend chart, where I can see who, if anyone, really measures out at the 80-100 “influencer” level, and then compare other scores with the moving trend.
BuzzEquity is a good idea, but it needs to be adjusted, or better explained, or both. The people and brands that we generally see as social media influencers, just score out as, for the most part, “established.”
Something’s a miss here.