Burger King’s Twitter Account Hacked, McDonald’s Logo Slapped On

SUBSCRIBE TO ZENNIE62 ON YOUTUBE here for latest Zennie62 on YouTube videos

Zennie62Media: Content Development, Social Media Marketing, Reputation Management click here for more info on our services
Become a Zennie62 sponsor, visit the Sponsor Zennie62 page. HELP HOMELESS AMERICAN VETERANS, donate to Code Of Support .

Monday, February 18th, 2013

Monday, November 30, 2015, 6:48:04 PM

bk twitterBurger King, as of this writing, is facing a major social media crisis: the company that brought you the Whopper has made a huge one, allowing its Twitter account to be hacked because of an all too simple password that’s “Whopper123.”

The attackers have defaced Burger King’s Twitter account to include the McDonald’s Logo, and altered the password and the @ username. It was changed from @BK to @BurgerKing one hour ago as of this writing.

burgerking And how this blogger knows this, is by a little back-door investigation. I went to BurgerKing’s YouTube account, which has a link to it’s Twitter account, and followed the link. Over at Burger King’s YouTube account, it reads “@BK” but when you click the link and are taken to the Burger King Twitter account, that reads @BurgerKing and has the McD’s logo.

And this was the hacker’s first tweet:

Since then, the hackers have been going to town with all sorts of ridiculous Twitter Tweets. Here’s a sample:


That sort of childishness went on for an hour before Twitter engineers got a hold of the situation and suspended the now defaced Twitter account. But that didn’t come before the words “Burger King’s Twitter Account Hacked” reached Twitter Top Trend status.

Hackers Actually Followed BK Policy

As it happens, the hackers actually followed Burger King’s Social Media Policy, albeit unknowingly. According to the Dartmouth Center For Digital Strategies introduction to its paper “Social Media and The Burger King Brand,” the burger giant…

“created Burger King-related content intended to entertain consumers, give the brand social currency, and create a sense of mystery.”

Well, the hackers’ certainly did that.

Burger King’s Lesson: Simple Passwords Are Bad

Someone forgot to tell the BK bosses that simple passwords are bad. Whoever allowed the password “Whopper 123” should be terminated. I hate to cost someone their job, but that’s a major error that was the seed of an embarrassing episode for Burger King. The crap is going to fall up to whoever the Chief Marketing OFficer is, and in this case, it’s Flavia Faugeres.

flaviaBurger King’s CMO Was The Result Of A Shakeup

The responsibility for the Twitter account hack falls to Burger King’s CMO Flavia Faugeres. Interestingly, Ms Faugeres was brought on after a massive shakeup and realignment of marketing staff at Burger King in 2011 and given the title Exec VP-Global Chief Marketing Officer. In June of last year, AdAge picked the former corporate marketing consultant because she had served in such a role for the company; she replaced Natalia Franco, who departed February 2011.

Burger King’s Hacked Account Suspended

As of this writing, Twitter has caught the account and suspended it, but this isn’t the last of the issue by any means.

Burger King, as of this writing, is facing a major social media crisis: the company that brought you the Whopper has made a huge one, allowing its Twitter account to be hacked because of an all too simple password that's "Whopper123." The attackers have defaced Burger King's Twitter account to include the McDonald's Logo, and…

About the Author

Zennie Abraham is the founder of Zennie62Media which consists of http://www.zennie62blog.com and a multimedia blog news aggregator and video network, and 78-blog network, with social media and content development services and consulting. Zennie is a pioneer video blogger, YouTube Partner, social media practitioner, game developer, and pundit. Note: news aggregator content does not reflect the personal views of Mr. Abraham. Visit http://www.youtube.com/user/zennie62 and http://www.tout.com/u/zennie62 - follow on Twitter @zennie62

2013 Angeles Times atlanta Auto blog CES Chicago cleveland comic con Daily News Dallas Denver Entertainment fashion Google News Houston Las Vegas London los angeles media Miami NASHVILLE New news news articles new york NFL oakland san francisco seattle Source Google News Entertainment Sports Sunday tech Tech News Times Today usa video WASHINGTON York Daily York Daily News York Times youtube zennie62