Star Trek: Into Darkness Draws Super Bowl Add Buzz

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Thursday, February 7th, 2013
2015-08-02 10:22:56

Sunday, August 2, 2015, 10:22:59 AM

Star Trek Into Darkness

Star Trek Into Darkness

The add for Star Trek: Into Darkness gained the greatest natural buzz of any advertisement from any Super Bowl in history. The commercial was aired right after the Superdome Power Outage Problem surfaced 13:22 into the 3rd Quarter of that epic contest.

So here’s a commercial saying “into darkness” as the Superdome itself is into darkness. How morbidly cool is that?

And in case you were living under a rock, the outcome of that contest was Baltimore Ravens 34, San Francisco 49ers 31. But the Star Trek add got as much attention as how the game ended – well, almost.

Let’s get something out of the way. The buzz about who the Star Trek bad guy is, is done – his name is John Harrison. It’s not Khan or Dr. Gary Mitchell, but John Harrison.

And now that we got that out of the way…

Here’s the new Star Trek: Into Darkness ad that aired on Super Bowl Sunday:

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Zennie Abraham is the founder of Zennie62Media which consists of and a multimedia blog news aggregator and video network, and 78-blog network, with social media and content development services and consulting. Zennie is a pioneer video blogger, YouTube Partner, social media practitioner, game developer, and pundit. Note: news aggregator content does not reflect the personal views of Mr. Abraham. Visit and - follow on Twitter @zennie62