San Francisco Chronicle Falls Out Of Top 25 U.S. Newspapers; Circulation At 165,522

Posted on Jun 13 2012 - 5:18pm by Zennie Abraham
San Francisco Chronicle Falls Out Of Top 25 U.S. Newspapers; Circulation At 165,522

The San Francisco Chronicle is, as of this writing, no longer listed as one of the top 25 U.S. Newspapers, according to Audit Bureau of Circulations data for March 2012, and for September 2011. And this happened,even as the SF Chronicle seemed to post somewhat better numbers for 2012 than for 2011.

But read on.

In September 2011, the SF Chron posted 220,515 circulation, making it number 24 and ahead of the San Diego Union Tribune. In March 2012, the SF Chronicle wasn’t on the board, but the digital daily data listed near the bottom of the page had a side note posting the 2012 circulation as 229,174.

So, while SF Chronicle circulation is up by 8,659 and because of the inclusion of its digital version which is at 63,652 in circulation, it’s still not as high as the lowest in the 2012 rankings, the Detroit Free Press, at 230,739.

But the real story comes in subtracting the SF Chron’s digital data of 63,652 circulation; the net is 165,522.

In other words, the San Francisco Chronicle‘s real circulation as of March 2012 is just 165,522. That’s 53 percent of the 312,188 circulation posted in 2009. A dramatic 47 percent fall in just four years.

That’s a number suggesting the paper’s on its last legs as a major publication.

About the Author
Zennie Abraham

Zennie Abraham is the founder of Zennie62Media which consists of http://www.zennie62blog.com and a multimedia blog news aggregator and video network, and 78-blog network, with social media and content development services and consulting. Zennie is a pioneer video blogger, YouTube Partner, social media practitioner, game developer, and pundit. Note: news aggregator content does not reflect the personal views of Mr. Abraham. Visit http://www.youtube.com/user/zennie62 and http://www.tout.com/u/zennie62 - follow on Twitter @zennie62

  • Carolhfield

    I am having circulation difficulties with my Saturday Chronicle delivery.  Mon – Fri and Sunday are fine.  But Saturday….not.  When I call to complain and ask for redelivery of the paper, I am assured it will happen but no paper appears. Once again I called today, asked for redelivery, was told it was requested, but no paper ever came.  Please have someone get in touch with me. Are you pushing me toward reading the paper on line?  I am a committed newspaper reader and want to be a subscriber but I may tire of this soon.