Proving that MTV gets Twitter, the Beyonce Baby Bump moment from Sunday’s VMAs (Video Music Awards) set a new Twitter tweets per second record, beating the Women’s World Cup Final game in the process.
@twitterglobalpr Twitter Comms
Last night at 10:35pm ET, Beyonce’s big MTV #VMA moment gave Twitter a record bump: 8,868 Tweets per second.
The Beyonce Baby Bump moment was so huge for purely voyeuristic reasons. There are millions of people who are in love with Beyonce and follow her every move. Plus, Jay Z, her hubby, has a massive group of fans himself and many treat them for what they are: a package deal. Thus, my video expressing congratulations:
Which was also tweeted out on Twitter.
By contrast, this is what I blogged about the last tweet per second record set:
But now, according to Twitter, the heart-wrenching or heart-breaking event if you’re a fan of the USA team, managed to break two other records by game’s end.
Twitter issued this tweet:
New Tweets per second records! End of the #WWC final: 7196 TPS. And today’s end to the Paraguay/Brazil game is now 2nd with 7166 TPS.
1 hour ago by SG via web Favorite Retweet Reply
Retweeted by JennyDpenny and 100+ othersThat not only sets a record, but beat a number of equally notable events this year, foremost among them the raid that killed Osama Bin Laden.
The announcement by President Obama that we got Osama Bin Laden was just over 5,000 tweets per second; the World Cup Final clocked in at over 2,000 more tweets per second. Trendistic reports that the one hashtag #worldcupfinal was responsible for .076 percent of all of the World’s tweets for Sunday, July 17th to this point in time.
That’s almost 10 percent of the World’s tweets on Twitter. It also doesn’t count the other hashtags and terms related to the World Cup game.
It may not be out of line to say the 2011 Women’s World Cup Final was the most single-day tweeted about event in history.
Is Sunday A Key Day Here?
Just thinking about this. It seems that many of the highest tweeted events happened on a Sunday. I’m wondering if that’s also because Sunday is a non-work day, where people are less-likely to be away from home.
If anyone knows of a study on this, please email me at [email protected]
So, once again, Sunday’s the day where the tweets per second record is set. But more to the point, MTV really gets Twitter, as I said in this video…
And by that, I mean MTV takes time, on its telecast, to actually tell you which moment to come is the one that you should re-tweet, or tweet. That’s amazing. MTV knows that their viewership is the one most likely to tweet, and so encourages them to do it.
Sunday’s record was the perfect storm of events coming together: 1) a popular star, 2) a popular awards event, 3) the demographic most likely to use Twitter to communicate about it, 4) Sunday, and 5) MTV actually weaving Twitter into its telecast.
Can it be broken?
I think the question is, can an organization manufacture scenario where the record is broken. Of course, that opens up a whole new conversation about what that scenario could be.
Stay tuned.