LEINART LOOKING FOR NEW A MARKETING REP
On Friday, USA Today ran a front-page story on the growing power and influence of Creative Artists Agency , which has amassed a host of A-list entertainers and athletes in the past year.
The story fails to point out one potentially relevant fact.
Per a league source, the powerhouse agency is in danger of losing its lock on the marketing dollars to be generated by former USC quarterback Matt Leinart, the 2004 Heisman winner and starting quarterback for the Arizona Cardinals.
The source tells us that Leinart recently informed CAA of his decision, but that he has not yet hired a new firm. In the interim, CAA is trying hard to keep him.
As the source observed, it could be that CAA is growing too fast without the right people in place to handle the workload.